Japan Tobacco filed a lawsuit in
an Administrative Court on June 19 to block the plan, spokesman Hisashi
Sekiguchi said in a phone interview yesterday. The proposal violates Thailand’s
constitutional provisions guaranteeing freedom of expression, it said. The
Bangkok-based court confirmed the Thai unit of the Tokyo-based company has
filed a lawsuit against Pradit Sintavanarong, the country’s health minister and
two other officials.
Tobacco companies are engaged in
a global effort fighting government moves to curtail cigarette advertising and
curb smoking through graphic health warnings and elimination of branding.
Australia has prohibited any tobacco company markings on cigarette packages,
with New Zealand planning to do the same.
“This
announcement is strictly in line with the law,” Pradit told reporters in
Bangkok today. “We will wait for the court decision without any interference.”
He defended the government’s decision to change the regulation without
consulting tobacco producers or retailers, citing World Health Organization guidelines
that preclude tobacco companies from taking part in the process.
Philip Morris International
Inc.’s (PM) Thailand unit said it would file its own suit before July 4.“The
Ministry ignored our voice and the voices of thousands of retailers in enacting
this rule,” Onanong Pratakphiriya, a spokeswoman for the company’s Thailand
unit, said in an e-mailed statement yesterday.
To contact the reporters on this
story: Joe Schneider in Sydney at jschneider5@bloomberg.net; Yuki Yamaguchi in
Tokyo at yyamaguchi10@bloomberg.net; Suttinee Yuvejwattana in Bangkok at suttinee1@bloomberg.net
To contact the editors responsible for this story: Douglas
Wong at dwong19@bloomberg.net; Stephanie Wong at swong139@bloomberg.net